Introduction To 4MAT Communication Framework | Improve Your Learning Style

Developed by Dr. Bernice McCarthy in the late 70s, 4MAT is still, to this day, one of the best, most useful, and easy-to-use communication frameworks.

As a learning model, 4MAT provides tools for understanding the basic differences in how we, as humans, learn and communicate and implements the knowledge of those differences to create an efficient framework for learning and communication.

The 4MAT method incorporates psychology, behavioural, and learning theories and combines them with valuable insights from neurological science. This way, it can provide a holistic perspective of the learning process, ensuring that the information can be easily received and understood by different individuals.

In its essence, 4MAT is a model used for creating more engaged and efficient learning. It helps leaders, educators, and everyone else with a message to convey to deliver information in a more effective and dynamic way.

The main difference between the traditional learning methods and 4MAT is that the former is commonly only focused on the facts and the content of the information itself, while 4MAT goes beyond the mere facts and involves a wider range of questions that serve to elicit a higher level of understanding and involvement.